GetResponse

Overview

GetResponse is an all-in-one marketing platform that combines email marketing with landing pages, built-in CRM, and advanced automation features. Founded in 1999 in Gdańsk, Poland, the company began as a small startup providing easy-to-use email marketing for small businesses and has since grown to serve over 400,000 customers worldwide.

What sets GetResponse apart from basic email marketing tools is its comprehensive feature set that extends beyond newsletters to include sales funnels, webinars, AI-powered content creation, and even an online course builder. The platform has introduced generative AI capabilities that allow users to instantly create emails, landing pages, websites, and autoresponders in a couple of clicks, without having to write copy or do any of the design work themselves. For newsletter creators looking to grow beyond simple email campaigns, GetResponse provides tools to capture leads, automate communications, and even monetize content through paid newsletters and digital courses.

Best For

GetResponse works well for small or mid-sized businesses, freelancers, and e-commerce store owners who need to send newsletters, set up signup forms, build landing pages, and automate campaigns. The platform is particularly suited for course creators, online educators, and solopreneurs looking to monetize through subscriptions, especially those who need more than just a newsletter platform and want powerful email features like advanced automation along with the ability to sell digital courses. Newsletter creators who want an all-in-one solution that handles everything from list building to content monetization will find GetResponse provides the infrastructure to support their growth without requiring multiple separate tools.

Key Features

• AI Email Generator: GetResponse includes an AI-powered email generator that handles both email design and copywriting, making it easy to create professional newsletters without starting from scratch. The tool uses OpenAI technology to generate complete email campaigns based on your business description and preferred tone, significantly reducing the time required to produce quality content.

• Marketing Automation Workflows: The platform features visual workflow builders that let you create autoresponders, drip campaigns, and complex automation sequences with lead scoring to identify your most engaged subscribers. These automations react to subscriber behavior 24/7 across multiple channels including email, webinars, and live chat, allowing newsletter creators to nurture their audience automatically.

• Landing Pages and Forms: GetResponse includes a drag-and-drop landing page editor that can add forms and videos, with pages hosted by GetResponse so you don't need separate hosting. The platform also offers tools to create, edit, and manage popups, banners, and bars that engage your audience and help grow your email list.

• Premium Newsletter Monetization: The platform allows creators to set up premium newsletters with both free and paid subscription options, with subscribers automatically divided into segments so you can control which content goes to paying versus free subscribers. GetResponse doesn't charge any extra fees for processing transactions and you keep 100% of your earnings, though Stripe charges their standard transaction fees.

• Webinar Hosting: GetResponse includes built-in webinar tools that allow you to create and manage complete webinar funnels, including registration, reminders, follow-up and replay emails, and webinar replay pages. This feature helps newsletter creators engage their audience through live, interactive formats without needing a separate webinar platform.

• AI Course Creator: The Creator plan includes an AI-powered course creation tool that lets you build unlimited courses with quizzes, certificates, and membership areas. New automation templates help celebrate course milestones, request feedback, and upsell to students, making it easier to monetize your expertise beyond just newsletters.

• Comprehensive Analytics: GetResponse tracks delivery rate, bounce rate, open rate, click-through rate, and spam complaints in an easy-to-read dashboard. For e-commerce users, the platform tracks what readers do after clicking email links, showing which campaigns drive actual revenue and sales.

Pricing

GetResponse offers a free plan for up to 500 subscribers with 2,500 newsletter sends per month, though access to premium features is limited. Paid plans start at $19 per month for the Starter plan (1,000 subscribers), which includes unlimited emails, autoresponders, landing pages, and 24/7 chat support. The Marketer plan begins at $59 per month for 1,000 subscribers and adds advanced automations, abandoned cart reminders, and contact tagging. For newsletter creators specifically, the Creator plan starts at $69 per month and includes content monetization features like premium newsletters, online course creation, and paid webinar hosting. GetResponse offers an 18% discount on 12-month prepaid plans and provides a 30-day free trial of premium features without requiring a credit card.