Mailjet

Overview

Mailjet is an email marketing and transactional email platform serving both marketing teams and developers with campaign tools and API infrastructure. Mailjet came out of France in 2010 as an email marketing platform that works for both marketers and developers, providing campaign tools, automation, their MJML framework for responsive emails, plus transactional capabilities through REST API or SMTP . Mailjet is part of Sinch, the same company as Mailgun, SimpleTexting, and Email on Acid , giving it backing from a larger communications technology company.

Over 150,000 companies worldwide use Mailjet to create, send, and track their marketing and transactional emails , reflecting substantial adoption particularly among small to medium-sized businesses. The platform combines a drag-and-drop email builder for marketers with developer-friendly APIs for transactional sending, addressing both use cases from one service. For newsletter creators, this dual capability means you can handle regular campaign newsletters through the visual interface while managing automated transactional emails programmatically.

Mailjet allows designing responsive emails, forms, and landing pages in minutes, with options starting from blank canvases or pre-designed templates . What distinguishes Mailjet in the competitive email marketing space is its balance between simplicity for non-technical users and power for developers, combined with competitive pricing. The platform avoids overwhelming users with excessive features while providing essential tools for successful email marketing at costs accessible to small operations.

Best For

Mailjet works best for small businesses and newsletter creators seeking affordable email marketing with both campaign and transactional capabilities. This includes startups building initial email programs without large budgets, creators needing both newsletter campaigns and automated transactional messages, small teams wanting shared templates and collaborative workflows, and internationally-focused businesses appreciating Mailjet's European roots and GDPR focus. The platform particularly suits creators prioritizing cost efficiency and solid core functionality over cutting-edge features or extensive automation.

Key Features

• Dual Marketing and Transactional Capabilities: Mailjet streamlines both transactional and marketing email workflows through a unified interface, combining SMTP relay and RESTful API . Newsletter creators can send regular campaigns to subscribers while also handling automated emails like confirmations or receipts from the same platform, simplifying infrastructure and reducing the need for multiple email services.

• Collaborative Email Builder: Shared templates keep brand consistent across multiple centers or team members , enabling teams to maintain visual consistency. The drag-and-drop editor allows non-technical team members to create emails using approved templates while preventing brand inconsistency. For newsletter teams with multiple contributors, this collaboration feature ensures quality control.

• MJML Responsive Framework: Mailjet provides their MJML framework for creating responsive emails , ensuring emails display properly across devices and email clients. The framework simplifies responsive design for developers while the visual editor makes it accessible to marketers, giving flexibility based on technical comfort level.

• Good Deliverability: Mailjet demonstrates good deliverability with emails less likely to land in spam , reflecting attention to sender reputation and inbox placement. For newsletter creators, consistent inbox delivery matters more than advanced features, and Mailjet's deliverability track record supports reliable subscriber reach.

• Contact List Management and Segmentation: The platform includes tools for managing subscriber lists and creating segments based on behavior or attributes. Newsletter creators can organize audiences and send targeted content to specific groups, though automation capabilities represent the main limitation compared to more advanced platforms .

Pricing

Mailjet offers a free plan for 500 contacts and 12,000 monthly emails with core features and no credit card required , though the free plan limits sending to 1,500 contacts and 6,000 monthly emails with 200 daily maximum depending on source. The Essential plan starts at $15 monthly for up to 15,000 emails, removes Mailjet branding, and includes email support and basic segmentation . The Premium plan begins at $25 monthly with advanced statistics and segmentation. Important features like marketing automation, A/B testing, and advanced segmentation are not included in the free plan , requiring upgrades for sophisticated email marketing. Custom pricing is available for high-volume senders needing more than standard plan limits.