Starter Story

About Starter Story

Starter Story is a media company covering entrepreneurship, founded in 2017 by Pat Walls . The platform interviews entrepreneurs from around the world about how they started and grew their businesses, sharing revenue figures for nearly all businesses featured . Walls created Starter Story with the goal of showing people that building a business or extra income is possible even with no money to start . The site publishes in-depth case studies and success stories, asking founders how they got started, how they grew, and how they run their businesses today, covering diverse industries from e-commerce and SaaS to local services and content businesses.

Starter Story launched in late 2017 and has grown to 1.6 million monthly visitors and over $1 million in annual revenue . The platform sends three new founder stories and playbooks to subscribers' inboxes every Sunday through its newsletter. Starter Story gained early traction by sharing case studies on Reddit, particularly r/entrepreneur, which helped validate the content's value and attract initial subscribers and advertisers. The platform has become one of the most comprehensive resources for aspiring entrepreneurs, featuring thousands of interviews with successful business owners who share detailed breakdowns of their revenue, costs, and growth strategies.