Reddit for Business

Overview

Reddit for Business is an advertising platform that allows businesses and creators to reach highly engaged, niche-focused audiences through promoted posts within Reddit's community-driven discussion forums. Reddit continues to grow as a powerful advertising platform in 2025, with over 1.36 billion monthly active users where people actively discuss their interests . The platform consists of over 100,000 active communities called subreddits where millions of redditors connect daily around shared interests, hobbies, and passions .

For newsletter creators, Reddit for Business offers access to specialized communities already gathered around specific topics, making it possible to find audiences with demonstrated interest in your newsletter's subject matter. Unlike broad social media advertising where you target demographics and interests algorithmically, Reddit allows targeting by actual communities where your ideal subscribers already congregate and discuss relevant topics. This community-based targeting can produce higher-quality subscribers who engage because they discovered your newsletter in a context aligned with their interests.

The majority of Reddit's revenue comes from ads, which brought in $465 million, representing 93% of the company's total revenue , demonstrating the platform's commitment to its advertising business. What distinguishes Reddit for Business from other social platforms is the community context and user mindset. Redditors browse looking for authentic discussions and recommendations, making well-crafted native ads that contribute value more acceptable than aggressive promotion.

Best For

Reddit for Business works best for newsletter creators in niche topics where active subreddit communities already exist and discuss related subjects. This includes creators focusing on specific hobbies, professions, or interests with dedicated Reddit communities, newsletter publishers seeking engaged subscribers rather than just large numbers, B2B creators targeting professionals in specific industries, and creators comfortable with Reddit's culture of authenticity and skepticism toward obvious marketing. The platform particularly suits creators willing to test messaging and learn from community feedback rather than expecting immediate high conversion.

Key Features

• Community-Based Targeting: Reddit allows advertising within specific subreddits, letting newsletter creators reach audiences already gathered around relevant topics. You can target multiple related communities simultaneously or test different subreddits to find where your message resonates best. This precise community targeting helps reach people with demonstrated interest in your newsletter's subject matter rather than relying on broad demographic assumptions.

• Multiple Ad Formats: The platform supports various ad types including promoted posts that appear in feeds, video ads, carousel ads showing multiple images, and conversation ads designed to drive engagement. Newsletter creators can test different creative approaches to see what generates signups, from direct value propositions to content samples that demonstrate newsletter quality.

• Authentic Community Context: Reddit users browse specifically for genuine recommendations and discussions, creating an environment where valuable content gets upvoted and low-quality promotion gets downvoted. Users are 27% more likely to purchase products they see advertised on Reddit compared to other social media , reflecting the platform's influence on purchase decisions. For newsletter creators, this means well-crafted ads that deliver real value can generate engaged subscribers.

• Flexible Budget Requirements: Reddit allows running ads with a minimum spend of $5 per day , making it accessible for testing without large upfront investment. Newsletter creators can experiment with small budgets to validate messaging and targeting before scaling successful campaigns. This low entry point reduces risk for creators exploring paid acquisition.

• Performance Tracking: Reddit for Business provides analytics showing impressions, clicks, engagement rates, and conversion tracking. Newsletter creators can measure which subreddits drive the most signups, calculate acquisition costs, and optimize campaigns based on actual performance data rather than assumptions.

Pricing

Reddit for Business cost-per-click averages $0.50 to $4.00, with CPMs starting as low as $0.50 . Campaign CPMs typically range from $0.50 to $15, though advertisers have reported CPMs as low as $0.20 and as high as $100+ for premium placements like front-page takeovers . CPM costs between $1.50 and $10 depending on audience, competition, and subreddit volume . The minimum daily spend is $5, with a CPM model that charges based on actual impressions . Rates can go as low as $0.20 cost per click , making Reddit competitive with other advertising platforms. Newsletter creators should expect costs to vary significantly based on subreddit competition, with popular communities commanding higher prices while niche subreddits often deliver engaged audiences at lower costs.