Refind Ads

Overview

Refind Ads is a newsletter promotion platform that helps creators grow their subscriber base through advertising within Refind's daily newsletter and partner publications. Refind operates as a daily newsletter with 491,341 subscribers and promotes other newsletters , positioning itself as both a content curation service and an advertising network for newsletter creators. The platform offers paid advertising opportunities to get newsletters promoted to its 488,000 curious minds , targeting an audience interested in technical subjects, thought leadership, and quality content.

Refind promotes newsletters both on its own platform and in partner publications , creating multiple touchpoints for reaching potential subscribers. The platform operates on a performance-based model where advertisers pay only for engaged subscribers rather than impressions or clicks, reducing risk for newsletter creators testing paid acquisition. This engagement-based pricing differentiates Refind from platforms charging for unqualified traffic that may not convert into active readers.

On average, newsletters currently pay only for 42.82% of the subscribers Refind sends , meaning creators receive roughly twice as many signups as they pay for due to the engagement qualification. For newsletter creators exploring paid growth channels, Refind offers a middle ground between expensive social media advertising and lower-quality traffic sources, with built-in targeting toward educated, curious audiences already engaged with newsletter content.

Best For

Refind Ads works best for newsletter creators in intellectual, technical, or professional topics who want to test paid subscriber acquisition with built-in engagement qualification. This includes creators covering technology, science, business, personal development, and similar topics that align with Refind's curious audience, newsletters with proven content seeking to accelerate growth beyond organic methods, and creators comfortable with moderate acquisition costs in exchange for higher-quality subscribers. The platform particularly suits creators in niches where Refind's audience overlap is strong rather than mainstream consumer topics.

Key Features

• Engagement-Based Pricing: You set your CPA (cost per acquisition) and only pay for engaged subscribers , eliminating payment for subscribers who never open emails. This performance model protects advertisers from paying for low-quality signups that inflate list size without adding real audience. The engagement threshold ensures you pay only for subscribers likely to become active readers.

• Dual Distribution Model: Refind promotes newsletters both on its own platform and through partner publications , creating multiple exposure opportunities from a single campaign. This network effect increases reach beyond Refind's own subscriber base, potentially accessing audiences across complementary newsletters in the network.

• Publisher Revenue Opportunity: Newsletter publishers can also promote other high-quality newsletters and earn with every send, with average payouts per click of $1.91 . This reciprocal model means established newsletter creators can both advertise their own newsletters and earn revenue by recommending others through Refind's network, creating a two-sided marketplace.

• Curated Audience Targeting: Refind's audience consists of curious minds interested in quality content , particularly skewing toward technical and intellectual topics. Newsletter creators targeting educated professionals, lifelong learners, or knowledge workers benefit from this pre-qualified audience rather than broad demographic targeting that includes less relevant prospects.

• Low Waste Factor: Newsletters currently pay for only 42.82% of subscribers Refind sends on average , meaning the engagement filtering eliminates payment for roughly 57% of signups that don't meet engagement criteria. This quality control reduces the common problem of paying for subscribers who immediately unsubscribe or never engage.

Pricing

You set your own CPA (cost per acquisition) and pay only for engaged subscribers , giving control over acquisition costs based on your budget and lifetime subscriber value calculations. If you set your CPA at $2.50 and acquire 1,000 subscribers, you pay $2,500 total , making costs predictable once you establish your target CPA. For publishers earning by promoting other newsletters, Refind pays an average of $1.91 per engaged subscriber click . Actual CPAs vary based on competition and targeting, with creators in crowded niches potentially needing higher CPAs to secure prominent placement while niche topics with less competition may deliver subscribers at lower costs.