Elementor

Overview

Elementor is a drag-and-drop WordPress page builder that lets users design websites visually without writing code. Elementor is a powerful WordPress website builder that uses a drag-and-drop interface, making it easy for anyone to design and customize their website . As a page builder plugin, it eliminates the need for coding and makes web design accessible to everyone . For newsletter creators who operate WordPress websites alongside their email lists, Elementor provides a visual way to design landing pages, build content archives, and create custom layouts without hiring developers.

Elementor is the leading WordPress website creation platform, empowering users to build professional, pixel-perfect websites seamlessly . The plugin works by adding a visual editor to WordPress where you can drag elements like text blocks, images, buttons, and forms onto pages, then customize their appearance and behavior through an intuitive interface. This approach contrasts sharply with traditional WordPress editing, which requires working with themes, page templates, and sometimes code to achieve custom designs.

What distinguishes Elementor from basic WordPress themes is its comprehensive control over every aspect of page design. The Theme Builder lets you edit headers, footers, and other theme parts , giving creators the ability to design their entire site consistently without switching between multiple tools. For newsletter creators building subscription landing pages, content hubs, or member areas, Elementor provides professional design capabilities without the technical barriers.

Best For

Elementor works best for newsletter creators running WordPress websites who want design flexibility without coding skills or developer costs. This includes creators building custom landing pages for lead magnets, bloggers designing content archives around their newsletters, educators creating course or membership sites, and publishers who need professional-looking pages without hiring designers. The tool particularly suits creators comfortable with WordPress who want more design control than standard themes provide but lack the technical skills or budget for custom development.

Key Features

• Visual Drag-and-Drop Editor: The intuitive drag-and-drop builder provides full control over design with pixel-perfect precision , letting creators place elements exactly where they want them and see changes in real time. This visual approach eliminates the traditional WordPress workflow of editing, saving, and previewing, making design iterations much faster. For newsletter creators building signup pages or content showcases, this speed matters significantly.

• Pre-Built Templates and Widgets: Elementor provides a large library of all-inclusive website templates that cater to different website purposes and design preferences . These templates accelerate the design process by providing professional starting points that creators can customize rather than building pages from scratch. The Essential plan includes 50 Pro widgets while the Advanced Solo plan offers 82 Pro widgets , giving creators building blocks for forms, buttons, testimonials, pricing tables, and other common page elements.

• Theme Builder: The Theme Builder enables editing headers, footers, and other theme parts , giving creators control over site-wide elements that normally require theme modification or custom code. Newsletter creators can design custom header navigation, footer subscription forms, or archive layouts that appear consistently across their entire site, creating a cohesive brand experience.

• Form Builder and Marketing Integrations: The Form Builder enables staying connected with website visitors, with advanced plans including form integrations to connect with marketing software . Newsletter creators can build custom signup forms directly in Elementor and connect them to email marketing platforms, capturing subscribers without leaving the design environment. This integration streamlines the path from visitor to subscriber.

• Mobile Responsive Editing: Elementor includes mobile responsive editing capabilities , allowing creators to customize how their pages appear on different device sizes. Rather than hoping your desktop design translates well to mobile, you can preview and adjust layouts specifically for tablets and phones, ensuring newsletter signup forms and content remain accessible regardless of device.

Pricing

Elementor offers a free version available through the WordPress plugin directory that includes basic page building functionality with 32 free widgets. The Essential plan costs $59 per year for 1 website , providing access to 50 Pro widgets and basic marketing tools. The Advanced Solo plan was added around November 2024 at $79 per year , including 82 Pro widgets, popup builder, custom code and CSS, ecommerce features with WooCommerce Builder, and integrations to PayPal and Stripe . For small businesses, the Advanced plan costs $99 per year and supports 3 websites, while freelancers can choose the Expert plan at $199 per year for 25 websites . All Pro plans require annual payment and work only with self-hosted WordPress sites. The pricing structure rewards annual billing over monthly payments, with annual subscriptions saving significant amounts compared to monthly billing .