Squarespace

Overview

Squarespace Email Campaigns is an email marketing add-on integrated into the Squarespace website builder platform, designed for businesses and creators who want newsletter functionality that matches their website's design. Squarespace Email Campaigns allows creating mailing lists and using easy-to-edit email and newsletter templates . The platform is an add-on feature for sending branded marketing email campaigns directly from your website , consolidating web presence and email marketing in a single system.

Squarespace's built-in Email Campaigns feature lets you design and send emails, collect subscribers, and add sign-up forms to your website with everything matching your site's design without needing extra tools like Mailchimp . For creators already using Squarespace for their websites, the integrated email functionality eliminates the need for separate email marketing platforms and maintains consistent branding between web and email experiences. The tight integration means subscriber data flows directly from website forms into email lists without manual export and import.

The main advantage is direct integration into Squarespace, making it easy and quick to use by choosing an email template and adding text . What distinguishes Squarespace Email Campaigns from standalone email platforms is this convenience factor for existing Squarespace users. Rather than learning a new tool and managing yet another subscription, creators can handle both website and email marketing from one dashboard. However, this convenience comes with limitations compared to dedicated email marketing platforms built specifically for advanced newsletter needs.

Best For

Squarespace Email Campaigns works best for small businesses and creators who already use Squarespace for their websites and want simple newsletter functionality without adding another platform. This includes small business owners sending occasional customer updates, creative professionals sharing portfolio updates with clients, bloggers notifying readers about new content, and entrepreneurs with Squarespace stores wanting to send promotional emails. The platform particularly suits creators who prioritize design consistency and simplicity over advanced automation or sophisticated segmentation capabilities.

Key Features

• Design Consistency with Website: Everything matches your site's design, creating visual consistency between your website and email communications . Newsletter templates automatically incorporate your website's colors, fonts, and styling, ensuring branded consistency without manual design work. This automatic design inheritance matters for creators who want professional appearance without hiring designers for separate email templates.

• Integrated Subscriber Collection: Squarespace allows adding newsletter signup blocks throughout your website, automatically feeding subscribers into your email campaign mailing lists. You can add newsletter blocks to footers, blog pages, or anywhere on your site to collect subscribers . This native integration means subscribers captured on your website immediately become available for email campaigns without data synchronization between systems.

• Template-Based Campaign Creation: The platform provides email templates that you customize by adding text and images , making campaign creation straightforward without starting from blank canvases. The templates cover common newsletter formats and promotional campaign types, giving creators proven starting points. For creators without design expertise, these templates ensure professional presentation.

• Automation Capabilities: Higher-tier plans include automated campaigns , allowing creators to set up triggered email sequences. Newsletter creators can build welcome series or automated responses to specific subscriber actions, though automation features are more limited than platforms built specifically for email marketing.

• Performance Tracking: The platform includes analytics showing email open rates, click rates, and engagement metrics. Creators can track which campaigns perform best and understand subscriber behavior, though reporting depth is more basic than dedicated email marketing platforms.

Pricing

Squarespace Email Campaigns start at $5 monthly with annual billing , positioned as an add-on to existing Squarespace website subscriptions. The Starter plan begins at $6 monthly for 500 email sends with three blast campaigns, no automated campaigns, and Squarespace branding in the footer . The Core plan allows 5,000 sends monthly with five campaign blasts, automated campaigns, and removes Squarespace branding . Comprehensive packages are available at $10, $24, and $48 monthly tiers with increasing send limits and features. On the lowest tier, the "Powered by Squarespace" footer branding cannot be removed . The pricing requires an existing Squarespace website subscription, making total costs higher than standalone email platforms when accounting for both website hosting and email campaign fees.