Fathom Analytics

Overview

Fathom Analytics is a privacy-focused website analytics platform designed as a simpler, more ethical alternative to Google Analytics. Fathom anonymizes IP addresses and other visitor data without using cookies, meaning you don't have to clutter your site or slow it down with cookie consent banners . The platform prioritizes user privacy and eliminates invasive profiling by pseudo-anonymizing IP addresses and using cookieless tracking , automatically complying with GDPR, CCPA, and other privacy regulations without requiring legal configuration or consent notices.

For newsletter creators who maintain websites alongside their email lists, Fathom provides straightforward traffic insights without compromising visitor privacy or annoying readers with cookie banners. Fathom Analytics is simple-to-use and privacy-focused, created with agencies and independent creators in mind . The platform strips away the complexity of enterprise analytics tools, focusing on essential metrics like page views, referrers, and popular content rather than building detailed user profiles or tracking behavior across the web.

Using privacy-focused analytics like Fathom eliminates the need for annoying cookie tracking banners to be GDPR compliant , improving user experience while maintaining legal compliance. What distinguishes Fathom from both Google Analytics and other privacy tools is its balance between simplicity and capability. The interface provides actionable insights without overwhelming creators with data they'll never use, while the privacy-first approach respects visitors and builds trust with increasingly privacy-conscious audiences.

Best For

Fathom Analytics works best for privacy-conscious newsletter creators with websites who want straightforward traffic analytics without invasive tracking or legal complexity. This includes independent writers who value visitor privacy and ethical data practices, creators operating in regions with strict privacy regulations, professionals building trust-based relationships with audiences, and website owners tired of Google Analytics' complexity or concerned about data sharing with advertising platforms. The platform particularly suits creators who need essential metrics without advanced behavioral analytics or user profiling.

Key Features

• Privacy-First Tracking: Fathom anonymizes IP addresses and uses cookieless tracking that complies with GDPR without requiring cookie consent banners . Newsletter creators can track website performance while respecting visitor privacy and avoiding the legal complexity of obtaining consent. This approach builds trust with privacy-conscious readers and eliminates the user experience friction of consent popups.

• Simple, Focused Interface: Fathom provides essential metrics like page views, unique visitors, referral sources, and popular pages without overwhelming users with unnecessary data. The dashboard presents information clearly, making it straightforward to understand traffic patterns and content performance. For newsletter creators who want insights without becoming analytics experts, this simplicity saves time and reduces analysis paralysis.

• No Cookie Banners Required: Because Fathom uses privacy-focused tracking, you no longer need cookie tracking banners to be GDPR compliant . This elimination of consent notices improves website user experience and conversion rates by removing barriers between visitors and content. For newsletter creators with signup forms, removing cookie banners can increase signup rates by reducing friction.

• Unlimited Sites and Data Retention: Pricing includes unlimited sites, 100% data ownership, forever data retention, and unlimited CSV data exports . Newsletter creators managing multiple websites or publications can track all properties from one account without additional costs. The unlimited data retention means historical traffic data never expires, enabling long-term trend analysis.

• Uptime Monitoring: The platform includes uptime monitoring as part of the analytics package , alerting you if your website goes down. This additional feature means newsletter creators don't need separate monitoring services, consolidating website health tracking with analytics in one tool.

Pricing

Fathom Analytics pricing is based on monthly page views , with three pricing tiers ranging from $14 to $44 monthly . If you need more than 50 sites, Fathom charges $14 monthly for each additional 50 sites . All plans include unlimited sites within the base limit, unlimited users, forever data retention, email reports, and all features without artificial restrictions based on tier. The platform offers free trials allowing newsletter creators to test the service before committing, and the straightforward pricing based solely on traffic volume makes costs predictable as your website grows.