Growth In Reverse

About Growth In Reverse

Growth In Reverse is a newsletter that reverse-engineers the growth strategies of successful newsletters with 50,000+ subscribers, created by Chenell Basilio . Launched in December 2022, Basilio spends over 20 hours each week researching how creators like Justin Welsh, Packy McCormick, Lenny Rachitsky, and Codie Sanchez built their audiences . The newsletter delivers weekly deep dives analyzing the exact tactics, strategies, and growth mechanisms used by top newsletter operators, providing actionable insights for newsletter creators at any stage. Each edition breaks down specific growth techniques including landing page optimization, content strategy, monetization approaches, and audience acquisition methods.

The newsletter grew to over 40,000 subscribers in less than two years , demonstrating the effectiveness of its research-focused approach to newsletter education. Growth In Reverse has expanded beyond the newsletter to include a podcast co-hosted with Dylan Redekop, a paid community for newsletter creators, and a library of detailed case studies. Basilio, who has a background in market research and digital marketing, built the newsletter as a solo creator and has established it as a leading resource for newsletter operators seeking to understand proven growth strategies through detailed analysis of successful creators.