Hubspot Email

Overview

HubSpot Email is part of HubSpot's Marketing Hub, an all-in-one marketing platform that combines email campaigns, CRM, automation, landing pages, and analytics. HubSpot Email Automation allows businesses to create, schedule, and manage email campaigns with ease, combining automation and personalization to enhance customer engagement . Unlike standalone email tools, HubSpot connects email marketing directly to customer relationship management, tracking every interaction from first website visit through conversion.

With over 4.6 billion daily email users and 71% of B2B marketers leveraging email newsletters, email remains a vital channel for engagement in 2025 . HubSpot positions itself as a comprehensive solution for this channel, providing not just email delivery but integrated tools for lead capture, audience segmentation, and performance tracking. HubSpot Marketing Hub 2025 introduces Segments, a Personalization app, Marketing Studio, and AI-powered Email features to unify audience targeting and campaign creation , representing the platform's continued evolution toward more sophisticated marketing automation.

For newsletter creators, HubSpot's integration between email and CRM means every subscriber exists as a contact record with complete interaction history. This unified data enables personalization and segmentation beyond what email-only platforms provide, though it also introduces complexity unnecessary for creators who simply want to send newsletters without managing elaborate customer journeys.

Best For

HubSpot Email works best for businesses and creators using newsletters as part of broader marketing strategies that include lead generation, sales nurturing, and customer relationship management. This includes B2B companies sending newsletters to prospects and customers, agencies managing multiple client email programs, course creators nurturing students through educational sequences, and businesses needing email tightly integrated with CRM and sales processes. The platform is less ideal for independent newsletter creators who only need email sending capabilities without comprehensive marketing automation.

Key Features

• Integrated CRM and Email: HubSpot connects every email campaign directly to contact records in its CRM, automatically tracking opens, clicks, and conversions alongside other customer interactions. Newsletter creators can see complete subscriber histories including website visits, form submissions, and past email engagement, enabling sophisticated personalization based on behavior. This integration eliminates manual data synchronization between separate email and CRM systems.

• Drag-and-Drop Email Editor with Template Library: The email builder provides a visual editor that makes designing professional emails straightforward without coding skills. Features include an extensive template library proven to drive customer engagement , giving creators proven starting points rather than designing from scratch. The editor ensures emails display properly across devices automatically.

• Advanced Segmentation and Personalization: HubSpot 2025 introduces Segments for unified audience targeting, replacing traditional static lists with dynamic, living audiences . Newsletter creators can segment subscribers based on virtually any criteria including demographics, behaviors, content consumption patterns, or custom properties, then send highly targeted content to each segment. This granular targeting improves relevance and engagement compared to sending identical content to entire lists.

• Marketing Automation Workflows: The platform includes visual workflow builders that automate email sequences based on triggers and conditions. Newsletter creators can build welcome series, re-engagement campaigns, or behavioral nurture sequences that run automatically once configured. These workflows can combine email with other actions like updating contact properties or notifying sales teams, creating sophisticated automation.

• Comprehensive Analytics and Reporting: HubSpot provides detailed reporting on email performance including standard metrics like opens and clicks, plus attribution showing how email campaigns contribute to conversions and revenue. Newsletter creators can track which emails drive the most engagement, identify trends over time, and connect email performance to business outcomes through multi-touch attribution models.

Pricing

HubSpot offers free marketing tools including basic CRM, email marketing, forms, and live chat functionality without cost, though these include HubSpot branding . Marketing Hub paid plans start at $15 per user monthly for the Starter tier and scale to $3,600 monthly for Enterprise . Contact limits significantly impact pricing, with the Starter plan charging an extra $40-50 monthly per 1,000 contacts, Professional adding $150-250 monthly per 5,000 contacts, and Enterprise adding $60-100 monthly per 10,000 contacts . The free plan is limited to 2,000 email sends per month, making it suitable only for very small newsletters. For creators with substantial subscriber lists, HubSpot's contact-based pricing becomes expensive quickly, often costing significantly more than dedicated email marketing platforms designed specifically for newsletter publishing.