Sponsy

Overview

Sponsy is a sponsorship management platform designed specifically for newsletter publishers who sell advertising directly to sponsors. Sponsy streamlines ad operations as a top newsletter sponsorship manager, with calendar overviews, integrated CRM, workflow automation, and automatic reporting . The platform is a free and easy way to manage newsletter sponsorship deals, allowing creators to create and track sponsorship offers from a dashboard and get paid faster . For newsletter creators who have graduated from ad networks and want to manage direct sponsor relationships professionally, Sponsy provides infrastructure that replaces spreadsheets and email threads.

The platform addresses the operational complexity that emerges when newsletter creators sell sponsorships directly to brands. Managing multiple sponsors across different issues, tracking what creative assets are needed, coordinating approval processes, and delivering performance reports typically involves juggling multiple tools and manual processes. Sponsy provides powerful ad inventory management, allowing teams to split work and automate workflows all in one place . This consolidation matters increasingly as creators scale beyond one or two sponsors per issue.

The platform enables streamlined ad management where you can create, edit, and swap ad slots in just one click, collect assets, and get customer approval across multiple publications while centralizing communication . For newsletter creators tired of the administrative burden of direct sponsorships, Sponsy transforms sponsor management from a time sink into a manageable system. The tool recognizes that successful newsletter monetization requires both securing sponsors and efficiently managing those relationships once established.

Best For

Sponsy works best for established newsletter creators with consistent sponsorship revenue who sell ads directly to brands rather than through ad networks. This includes independent publishers managing multiple direct sponsor relationships monthly, media companies coordinating sponsorships across several newsletters, creators who have outgrown spreadsheet-based sponsor tracking, and publishers with team members handling different aspects of the sponsorship process. The platform particularly suits creators spending significant time on sponsor communications, asset collection, and performance reporting who want to automate these workflows.

Key Features

• Calendar-Based Inventory Management: Sponsy provides calendar overviews showing available and booked sponsorship slots , giving visual clarity about your inventory across upcoming issues. Newsletter creators can see at a glance which dates are sold, which remain available, and where scheduling conflicts might emerge. This calendar view simplifies conversations with potential sponsors about available dates.

• Integrated CRM for Sponsor Relationships: The platform includes an integrated CRM specifically designed for managing sponsor relationships . Creators can track communication history, sponsorship terms, payment status, and renewal opportunities within one system rather than searching through email threads or separate tools. This centralization improves sponsor relationship management and helps identify upsell opportunities.

• Workflow Automation: Sponsy automates workflow processes , handling repetitive tasks like asset collection reminders, approval requests, and status updates. Newsletter creators can set up automation that triggers actions based on sponsorship status changes, reducing manual email follow-ups and ensuring nothing falls through cracks. This automation reclaims time for content creation or sponsor acquisition.

• Automatic Performance Reporting: The platform provides automatic reporting , generating sponsor performance reports without manual data compilation. Sponsy can send automated emails with ad metrics from platforms like beehiiv to advertisers, ensuring they stay informed about campaign performance . This automated reporting maintains sponsor satisfaction through transparency while eliminating hours of manual report creation.

• Multi-Publication Support: Pricing tiers support managing multiple publications , allowing creators with several newsletters to coordinate sponsorships across their portfolio from one dashboard. This centralization matters for media companies or creators operating multiple newsletter properties where sponsors might advertise across several publications.

Pricing

Sponsy pricing starts at $139 monthly for managing up to 1 publication, scaling to $349 monthly for up to 3 publications . The platform describes itself as free and easy for managing newsletter sponsorship deals , though this likely refers to a free trial or limited tier rather than full-featured free access. The subscription-based pricing means costs remain predictable regardless of sponsorship revenue, making it accessible for creators with steady sponsor relationships who want to professionalize their operations.