Overview

LinkedIn Newsletters is a native publishing feature within LinkedIn that allows creators to build subscriber audiences directly on the platform. Unlike standard LinkedIn posts or articles that appear in feeds based on algorithm preferences, newsletters deliver content directly to subscribers through in-app notifications, push notifications, and email alerts . Members can subscribe to newsletters to receive updates when you publish something new, and anyone can discover, read, and share your LinkedIn Newsletter .

According to LinkedIn's Director of Product, the number of people publishing newsletters on the platform increased by 59% in 2024 , reflecting growing adoption among professionals and thought leaders. For newsletter creators already building audiences on LinkedIn, the native newsletter feature provides a way to formalize that relationship and ensure subscribers receive notifications about new content. Unlike external email platforms that require subscribers to leave LinkedIn, this feature keeps the entire experience within the platform ecosystem.

Access to LinkedIn Newsletters requires meeting specific criteria including an audience base of more than 150 followers and/or connections, recent shares of original content on LinkedIn, and a history of abiding by Professional Community Policies . What distinguishes LinkedIn Newsletters from traditional email newsletters is the platform distribution advantage. Your content benefits from LinkedIn's algorithm potentially showing it to non-subscribers, while subscribers receive guaranteed notifications, creating a dual distribution model.

Best For

LinkedIn Newsletters works best for professionals, thought leaders, and business creators who already have engaged LinkedIn audiences and create content relevant to professional development or industry topics. This includes consultants building authority in their fields, executives sharing leadership insights, industry experts offering analysis and trends, recruiters connecting with job seekers and employers, and B2B marketers nurturing professional audiences. The feature particularly suits creators comfortable with LinkedIn's professional tone and who want to leverage their existing platform presence rather than building separate email lists.

Key Features

Direct Subscriber Notifications: Newsletters deliver content directly to subscribers through in-app notifications, push notifications, and email alerts , ensuring your audience sees new editions without relying solely on algorithmic feed placement. This guaranteed delivery mimics traditional email newsletters while keeping subscribers within the LinkedIn ecosystem. For creators concerned about organic reach decline, the notification system ensures committed readers always receive your content.
Platform-Native Distribution: LinkedIn newsletters can benefit from the platform's algorithm, which may increase visibility beyond immediate subscribers . Your newsletter content appears in feeds where non-subscribers can discover it, creating organic growth opportunities. This dual distribution of guaranteed subscriber delivery plus algorithmic amplification gives newsletters advantages over standard articles or posts.
Simplified List Building: Subscribing to a LinkedIn Newsletter requires just a single click for platform members, eliminating the friction of entering email addresses or confirming subscriptions through separate systems. The ease of subscription helps convert casual followers into committed readers. For creators, this simplified signup process improves conversion rates compared to driving traffic to external landing pages.
Professional Context: LinkedIn's professional environment naturally attracts audiences interested in career development, industry insights, and business topics. Newsletter creators benefit from contextual relevance, as readers browse LinkedIn specifically for professional content. This context makes LinkedIn Newsletters particularly effective for B2B topics, thought leadership, and career-focused content that might struggle to find engaged audiences on consumer platforms.
Multiple Newsletter Support: You can create up to five newsletters as yourself or as a LinkedIn Page , allowing creators to segment content by topic or audience. This flexibility lets you experiment with different newsletter concepts or serve distinct audience segments without mixing unrelated content in a single publication.

Pricing

LinkedIn Newsletters is completely free to use for all LinkedIn members who meet the access criteria. There are no subscription fees, no costs per edition published, and no charges based on subscriber counts. While LinkedIn doesn't directly offer monetization features for newsletters, you can indirectly monetize by promoting products, services, or affiliate links within your content, or use your newsletter to drive traffic to monetized platforms like your website or online courses . The free nature makes LinkedIn Newsletters accessible to creators at all stages, though the lack of built-in monetization means revenue generation requires external systems or strategies. The tradeoff for free access is that you don't own your subscriber list in the traditional sense, as subscribers exist within LinkedIn's platform rather than as exportable email addresses you control independently.

LinkedIn Newsletter