SmarterTravel

About SmarterTravel

SmarterTravel is a travel content and newsletter platform that provides expert travel advice, deals, destination guides, and money-saving tips for travelers. Founded as Smarter Travel Media LLC and acquired by TripAdvisor in May 2007 , the site operated as part of the SmarterTravel Media portfolio, which grew to include multiple travel brands including Oyster.com, Airfarewatchdog, and BookingBuddy. The platform delivers travel news, destination recommendations, and practical advice through newsletters and website content aimed at helping travelers make informed decisions and find the best deals.

In July 2020, TripAdvisor sold the SmarterTravel Media portfolio to Hopjump, a Boston-based digital marketing company founded in 2017 . The sale came as TripAdvisor dissolved the SmarterTravel business unit during broader consolidation efforts that eliminated nearly 900 jobs in April 2020. Under Hopjump's ownership, SmarterTravel relaunched as a data-driven tech company leveraging AI and machine learning to build a consumer-centric travel experience . The company now operates as part of a family of travel websites focused on providing both breadth of selection and curated recommendations for travelers seeking booking ease and confidence.