MailerLite

Overview

MailerLite is an email marketing platform built for creators and small businesses who need professional tools without technical complexity. The service has earned recognition as a best email marketing tool for ease of use in 2023, 2024, and 2025 , reflecting its focus on making email marketing accessible to people without design or coding experience. The platform combines email campaigns, automation workflows, landing pages, and website builders in a single interface, letting newsletter creators manage their entire subscriber experience from one dashboard.

Over 1 million creators and businesses use MailerLite , drawn largely to its straightforward drag-and-drop editor and clean interface design. Where many email marketing platforms overwhelm users with options, MailerLite prioritizes simplicity while still providing advanced features like segmentation, A/B testing, and custom HTML editing for those who need them. The platform also includes native paid newsletter subscription functionality, allowing creators to monetize their content directly through recurring payments without connecting third-party payment processors.

What sets MailerLite apart from competitors is its balance between capability and approachability. The interface avoids unnecessary complexity while still offering automation triggers, dynamic content blocks, and detailed analytics. For newsletter creators who want to focus on writing and connecting with readers rather than wrestling with technology, MailerLite removes technical barriers without limiting growth potential.

Best For

MailerLite works best for newsletter creators, content creators, and small businesses who prioritize ease of use and affordable pricing over enterprise-level features. This includes solo creators launching their first newsletter, bloggers building subscriber lists, course creators sending educational content, and small businesses that need reliable email marketing without hiring specialists. The platform particularly suits creators who want to monetize through paid subscriptions, as it handles recurring payments natively without requiring external tools or complex integrations.

Key Features

• Drag-and-Drop Email Editor: The visual editor lets you create dynamic emails in minutes without coding knowledge , using pre-built content blocks that you arrange on the page. The editor includes over 70 content blocks including surveys, image carousels, and countdown timers that you can drop directly into your newsletters. This eliminates the need for separate survey tools or custom development while maintaining professional design quality.

• Automation Workflows: Automation workflows trigger sequences of emails based on specific dates, events, or subscriber actions , letting you send welcome series, educational drips, or re-engagement campaigns automatically. You can trigger automations based on exact date matches in subscriber fields, which helps with timed campaigns like trial expirations or subscription renewals . Advanced plan users can combine multiple triggers to create sophisticated targeting without manual intervention.

• Paid Newsletter Subscriptions: The platform includes built-in functionality to set up recurring payments for paid subscriptions , allowing newsletter creators to monetize their content without connecting Stripe or other payment processors separately. This integration means you manage both free and paid subscribers in the same system, simplifying your workflow and reducing the need for multiple tools.

• Website and Landing Page Builder: MailerLite provides tools to build complete websites alongside your email campaigns , giving creators a single platform for their online presence. Even free plan users can create one website and up to 10 landing pages , which helps new creators establish their presence without buying separate website hosting or landing page software.

• Comprehensive Template Library: The platform continuously expands its template gallery based on research to cover popular categories and optimize designs for current email marketing trends . All templates work across desktop, mobile, and tablet devices, ensuring your newsletters look professional regardless of where subscribers read them. This saves significant design time while maintaining visual quality.

Pricing

As of September 2025, MailerLite's free plan allows up to 500 subscribers and 12,000 emails per month , down from the previous limit of 1,000 subscribers. The free tier includes essential features like campaigns, basic automations, one website, and 10 landing pages , making it viable for creators just starting their newsletters. Paid plans begin at $10 per month for the Growing Business plan, which covers up to 1,000 subscribers with unlimited emails, removes the MailerLite logo, and includes 24/7 priority support . The Advanced plan starts at $20 per month and adds unlimited users, custom HTML editing, and enhanced website features like password protection . All paid plans scale based on subscriber count, with pricing increasing as your list grows, and the platform offers a 30% discount for nonprofit organizations.