Geekout Newsletter

About Geekout

Geekout is a weekly newsletter that covers social media news, platform updates, and industry trends for social media professionals and creators. Founded by Matt Navarra in June 2020, the newsletter evolved from his popular Geekout Facebook group that he launched in 2018. Navarra, a social media consultant and industry analyst who previously worked with organizations including the UK Government and The Next Web, curates social media updates and delivers them each Friday in a digestible format designed to help marketers and professionals stay current with the rapidly changing social media landscape.

The newsletter grew from zero to 16,500 subscribers by early 2022 and reached 30,000 subscribers by April 2024. As of October 2025, Geekout has over 32,000 subscribers with a 59% open rate and 8.36% click rate, nearly double the industry average for social media newsletters. The newsletter generated $150,000 in revenue in its first year and reached $250,000 in annual revenue by 2023. Navarra operates the newsletter as a solo creator, initially launching on Twitter's Revue platform before migrating to beehiiv, where he earned $25,000 solely from the platform's Boosts monetization feature.