Morning Brew

About Morning Brew

Morning Brew is a daily business newsletter that delivers business news in a conversational and engaging format targeted at young professionals. Founded by Alex Lieberman and Austin Rief in 2015 while they were students at the University of Michigan, the newsletter started as a way to make business news more accessible and interesting for their classmates. The newsletter covers business, finance, technology, and market trends, delivered each weekday morning in a digestible format that takes about five minutes to read.

Morning Brew reached 2.5 million subscribers by 2020 and grew to over 4 million subscribers by 2022. In October 2020, Insider Inc. acquired a majority stake in Morning Brew at a valuation of $75 million, just five years after its founding. At the time of acquisition, the company had generated $20 million in revenue and $6 million in profit with minimal outside funding. By 2024, Morning Brew had grown to 6 million subscribers and $70 million in annual revenue, establishing itself as one of the leading business newsletters and expanding into multiple verticals and B2B products.