Campaign Monitor

Overview

Campaign Monitor is an email marketing platform focused on helping businesses and creators build and manage email campaigns through an accessible visual interface. Campaign Monitor is praised by businesses of all sizes for its user-friendly approach to campaign creation and management , combining a drag-and-drop template builder with automation tools and detailed analytics. The platform is particularly beneficial for small to medium-sized businesses, nonprofits, marketers, and agencies seeking to enhance communication with subscribers through visually appealing and personalized emails .

Campaign Monitor combines powerful automation tools and detailed analytics to help users craft and track engaging email campaigns, with features like customer segmentation, personalized messaging, and integration capabilities with hundreds of apps . For newsletter creators, this means access to professional email marketing infrastructure without the complexity that characterizes enterprise platforms. The platform emphasizes visual design quality and ease of use, making it straightforward to create branded emails that maintain consistent presentation across email clients.

Campaign Monitor offers integration with over 250 software platforms including Salesforce, WordPress, and Google Analytics , giving newsletter creators flexibility to connect their email marketing with existing tools. The platform is owned by Marigold, a marketing technology company, providing institutional backing and ongoing development resources. For creators who prioritize design quality and want sophisticated features without overwhelming complexity, Campaign Monitor strikes a balance between capability and usability.

Best For

Campaign Monitor works best for small to medium-sized newsletter creators and businesses who value design quality and user-friendly interfaces over the lowest possible pricing. This includes content creators building professional newsletters with consistent branding, small businesses using email to nurture customer relationships, agencies managing multiple client newsletters from one dashboard, and nonprofits communicating with supporters through regular updates. The platform particularly suits creators comfortable with moderate pricing in exchange for better design tools and support compared to budget-focused alternatives.

Key Features

• Drag-and-Drop Email Builder: The platform provides a drag-and-drop template builder that makes it simple to create branded emails , allowing newsletter creators to design professional campaigns without coding knowledge. The visual editor includes pre-built content blocks for text, images, buttons, and social media links that you arrange on the page. This approach speeds up newsletter creation while maintaining design consistency across campaigns.

• Customer Segmentation and Personalization: Features like customer segmentation and personalized messaging help maintain meaningful connections with audiences . Newsletter creators can divide their subscriber lists based on behavior, interests, demographics, or engagement levels, then send targeted content to each segment. This precision improves relevance and reduces unsubscribes caused by sending irrelevant content to the entire list.

• Automation and Journey Builder: Campaign Monitor includes automation capabilities that trigger emails based on subscriber actions, dates, or behaviors. Newsletter creators can build welcome sequences, re-engagement campaigns, or content drip series that run automatically once configured. These automated journeys nurture subscriber relationships without manual intervention, helping convert casual readers into engaged community members.

• Extensive Integration Ecosystem: Campaign Monitor integrates with over 250 platforms including Salesforce, WordPress, and Google Analytics , connecting email marketing with your broader tech stack. For newsletter creators using WordPress for content management or Salesforce for customer data, these integrations synchronize information across systems automatically, eliminating manual data entry and ensuring consistency.

• Analytics and Reporting: The platform provides detailed analytics showing open rates, click rates, unsubscribes, and engagement patterns over time. Newsletter creators can track which content performs best, identify optimal send times, and measure campaign effectiveness. These insights inform content strategy decisions and help optimize future newsletters for better engagement.

Pricing

Campaign Monitor pricing starts at $9 per month for up to 500 subscribers , with costs scaling based on list size and chosen plan tier. The platform offers three main tiers: Lite, Essentials, and Premier, with pricing ranging from approximately $12 to $159 depending on subscriber count . A dedicated IP address costs around $29 per month for improved deliverability and reputation control . Campaign Monitor provides a free trial and offers a 90% discount on the first month of the Essentials plan . Annual plans receive a 10% discount compared to monthly billing , though this discount does not currently apply to agency or multi-team plans. Nonprofit organizations qualify for a 15% discount on all plans . New users can try Campaign Monitor free until they add more than 5 contacts to their email list , providing extended testing time for creators just starting out.