OhMyNewst

Overview

OhMyNewst is a newsletter advertising marketplace focused on Spanish and Latin American audiences, connecting brands with over 400 newsletters that reach more than 3 million readers. Founded by Luis Miguel and Melissa Fernandez, the platform positions itself as an alternative to traditional paid advertising channels like Meta Ads and Google Ads, specifically targeting the Spanish-speaking market where advertisers and newsletter creators can connect through a centralized platform.

What differentiates OhMyNewst from other newsletter advertising platforms is its focus on the Spain and LATAM markets, offering a curated marketplace of Spanish-language newsletters across categories including business, technology, finance, startups, marketing, and personal development. The platform handles the entire sponsorship process from start to finish, including newsletter discovery, communication, payment processing, and campaign coordination. Clients like Notion, HubSpot, Hostinger, and Monday have used the platform to reach Spanish-speaking audiences, making it a specialized solution for brands targeting these geographic markets.

Best For

OhMyNewst is ideal for marketing agencies, brands, and companies looking to advertise to Spanish and Latin American audiences through newsletter sponsorships. The platform works particularly well for B2B companies, SaaS businesses, financial services, and digital marketing agencies that want to reach engaged, professional audiences in Spain and LATAM without the complexity of managing individual newsletter partnerships. For newsletter creators in these markets, OhMyNewst provides monetization opportunities by connecting them with relevant advertisers who want to reach their specific audience segments.

Key Features

• Centralized Marketplace Access: OhMyNewst provides access to over 400 newsletters across diverse categories including finance, marketing, technology, startups, and lifestyle, all in one platform. Rather than contacting individual newsletter creators through scattered communication channels, advertisers can browse, select, and coordinate campaigns from a single dashboard, significantly reducing the time and complexity involved in running multi-newsletter campaigns.

• Unified Communication and Payment: The platform centralizes all sponsor communications and financial transactions, eliminating the hassle of managing different payment methods across multiple newsletters. Instead of dealing with varied payment preferences like bank transfers, Stripe, or Bizum across different creators, advertisers handle everything through one payment system with unified invoicing, streamlining accounting and campaign management.

• Personalized Campaign Proposals: OhMyNewst offers custom campaign recommendations based on advertiser goals and target audience specifications. The team manually reviews advertiser requirements and suggests relevant newsletters that align with specific buyer personas, ensuring better audience targeting than generic ad placements and helping advertisers avoid wasting budget on mismatched audiences.

• Non-Competitive Sponsorship Placement: Unlike traditional advertising platforms where multiple brands compete for attention, newsletter sponsorships through OhMyNewst typically give advertisers exclusive placement as the primary or sole sponsor in each newsletter issue. This exclusive positioning means your brand becomes the featured sponsor rather than one of many competing ads, creating stronger brand association and recall with readers.

• Free Platform Access for Advertisers: OhMyNewst operates at zero cost to advertisers for using the platform itself, with advertisers only paying for the actual newsletter sponsorships they purchase. This removes financial barriers to entry and allows brands to test newsletter advertising without platform fees or subscription costs eating into their marketing budgets.

• Audience Reach Transparency: The platform provides detailed information about each newsletter's readership size, open rates, click-through rates, and audience demographics before advertisers commit to sponsorships. This data transparency helps advertisers make informed decisions about which newsletters will deliver the best return on investment for their specific campaigns and budget constraints.

• Monetization Tools for Newsletter Creators: For Spanish and LATAM newsletter creators, OhMyNewst provides a marketplace to list their newsletters and connect with potential sponsors without the need for active outreach. Creators can set their own pricing, manage sponsor relationships through the platform's communication tools, and receive payments through a streamlined system that handles invoicing and financial administration.

Pricing

OhMyNewst does not charge advertisers any platform fees to use their service, with advertisers only paying for the actual newsletter sponsorships they purchase from individual creators. Sponsorship costs vary based on factors like newsletter audience size, engagement rates, placement position, and audience niche, with pricing determined by individual newsletter creators through the platform. For newsletter creators looking to monetize their publications, OhMyNewst is free to join and takes a commission from sponsorship deals facilitated through the platform, though the specific commission percentage is not publicly disclosed. Advertisers interested in running campaigns need to contact OhMyNewst for custom proposals and pricing based on their target audience and campaign objectives.