AWeber

Overview

AWeber is one of the longest-running email marketing platforms, serving small businesses and content creators since 1998. AWeber is an email marketing platform built for small businesses, creators, affiliate marketers, and online retailers . The platform emphasizes accessibility for non-technical users, providing tools to create professional emails, automate campaigns, and grow audiences without requiring coding skills or marketing expertise. Its longevity in the market reflects both established infrastructure and an understanding of evolving creator needs.

AWeber helps write emails faster with built-in AI tools, automate follow-ups, and grow sales with powerful marketing features that don't require technical skills . For newsletter creators, this means access to established email marketing capabilities including drag-and-drop builders, automation workflows, and deliverability infrastructure refined over decades. The platform positions itself as straightforward and reliable rather than cutting-edge, appealing to creators who value stability and proven features over experimental functionality.

AWeber offers over 600 email templates , providing substantial variety for creators who want professional design without hiring designers. The extensive template library reflects AWeber's maturity as a platform, having accumulated resources over many years serving diverse customer needs. For newsletter creators seeking an established platform with comprehensive documentation, active user community, and proven track record, AWeber represents a safe, conservative choice in the email marketing landscape.

Best For

AWeber works best for small business owners and newsletter creators who prioritize reliability, ease of use, and comprehensive support over the lowest possible pricing or cutting-edge features. This includes creators starting their first newsletters who want guided setup and extensive help resources, small business owners sending regular customer communications, affiliate marketers promoting products through email, and creators who value established platforms over newer alternatives. The platform particularly suits users who appreciate traditional email marketing features and don't need sophisticated automation or advanced personalization.

Key Features

• Drag-and-Drop Email Builder: Create professional, mobile-ready emails in minutes with the drag-and-drop editor , making newsletter design accessible without technical skills. The platform provides over 600 email templates , giving creators proven starting points that cover diverse industries and purposes. The editor ensures responsive design automatically, maintaining appearance across desktop and mobile devices.

• AI Writing Assistant: The AI Writing Assistant helps write emails faster with built-in AI tools , generating subject lines, body copy, and content suggestions based on your inputs. For newsletter creators struggling with writer's block or wanting to speed up production, AI assistance provides starting points and alternatives. This feature reflects AWeber's adoption of modern technology while maintaining its accessible approach.

• Marketing Automation: Automate campaigns using tags, segmentation, and purchase triggers to send the right message at the right time . Newsletter creators can build welcome sequences, re-engagement campaigns, or behavioral triggers that run automatically once configured. The automation handles common newsletter needs without overwhelming users with complex visual workflow builders.

• Landing Pages with Integrated Payments: Build high-converting landing pages with integrated forms, payments, and automated emails . Newsletter creators can capture subscribers, sell products, or offer paid subscriptions from pages created within AWeber without connecting external landing page tools. This integration simplifies the technical stack for creators monetizing through digital products or subscriptions.

• Comprehensive Customer Support: AWeber emphasizes customer service with extensive documentation, video tutorials, and responsive support teams. For newsletter creators who want help when stuck, AWeber's support infrastructure provides reassurance. The platform's long history means accumulated knowledge resources and community forums where users share solutions.

Pricing

AWeber offers three subscription plans: AWeber Free, AWeber Lite, and AWeber Plus . The free plan allows up to 500 subscribers and 3,000 emails per month with one list profile . The Lite plan starts from $15 monthly for up to 500 subscribers but restricts users to one email list, one custom segment, and three automations . The Plus plan removes these limitations and adds advanced features including unlimited automations, landing pages, advanced analytics, and priority support. Annual subscriptions receive a 19.2% discount compared to monthly billing . AWeber offers discounts for nonprofit organizations and students . Pricing scales with subscriber count, making AWeber moderately expensive compared to newer, more aggressively priced competitors, though its established infrastructure and support justify costs for creators valuing reliability over budget optimization.