Total Annarchy

About Total Annarchy

Total Annarchy is a biweekly newsletter about writing, marketing, and living your best life, launched by Ann Handley in January 2018 . Handley is the founder and Chief Content Officer for MarketingProfs, a marketing training and education company with more than 600,000 subscribers, and is a Wall Street Journal bestselling author of Everybody Writes and Content Rules . The newsletter arrives every other Sunday morning with writing tips, marketing ideas, personal reflections, and what Handley describes as high-spirited shenanigans, written in a personal, conversational style that feels like a letter from a friend. Each edition typically runs 1,500 to 2,500 words and focuses on engagement and direct connection with readers.

The newsletter grew from zero to 42,000 subscribers by 2022 , and reached more than 50,000 subscribers by 2024 . Handley revamped her approach in 2018 after noticing she had only sent four emails the previous year, committing to a consistent biweekly schedule. The newsletter is free and completely spam-free, with Handley maintaining full editorial control and writing every word herself. Total Annarchy has become one of the most popular marketing newsletters, recognized for its authentic voice, actionable content, and Handley's ability to blend professional advice with personal storytelling.