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Noah Kagan's newsletter (formerly known as OkDork) is a weekly business and marketing newsletter that delivers actionable tips, strategies, and insights for entrepreneurs and business builders. Founded by Noah Kagan, an entrepreneur who previously worked as employee #30 at Facebook and #4 at Mint.com before both companies became hugely successful . Kagan started the OkDork blog and newsletter over 17 years ago to share marketing tactics, business advice, and strategies for building successful online businesses. The newsletter covers topics including entrepreneurship, marketing growth tactics, building passive income streams, and practical business lessons learned from building AppSumo and other ventures.
Kagan founded AppSumo in 2010 over a single weekend for $60 , and by 2023 the company generated $80 million in revenue . The OkDork newsletter grew to over 55,000 subscribers , and grew to 100,000+ subscribers as Kagan expanded his content through multiple channels including a YouTube channel and podcast. The newsletter emphasizes action over theory, providing readers with concrete tactics and real-world case studies from Kagan's experience building multiple successful businesses, including how AppSumo reached 700,000 email subscribers in 18 months.
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