Kit

Overview

Kit (formerly ConvertKit) is an email marketing platform purpose-built for content creators who earn income through digital products, courses, memberships, and audience relationships. Originally launched as a text-only newsletter platform aimed at bloggers , Kit evolved as the creator economy grew, expanding beyond basic email campaigns to include commerce features, automation tools, and monetization networks. The platform rebranded from ConvertKit to Kit in recent years while maintaining its core focus on serving independent creators rather than traditional businesses.

Kit emphasizes audience relationship building through smart tagging and segmentation that allows creators to send personalized emails based on subscriber interests and behavior . This subscriber-centric approach contrasts with platforms that organize audiences into static lists, giving creators more flexibility to deliver relevant content as subscriber interests evolve. The platform's interface prioritizes simplicity for non-technical users while providing depth for creators who want sophisticated automation workflows.

What distinguishes Kit from general email marketing tools is its integrated creator commerce features. The Commerce feature enables selling digital products like ebooks directly through the platform, while the built-in Sponsor Network and paid recommendations help creators earn revenue from both their audience and fellow creators . This combination of email marketing, digital product sales, and creator monetization networks makes Kit a more comprehensive business platform rather than just a newsletter tool.

Best For

Kit works best for professional creators and educators who monetize through digital products, online courses, memberships, or sponsorships. This includes bloggers building email lists around specific topics, course creators nurturing student relationships, authors selling books and resources directly to readers, podcasters converting listeners into paying subscribers, and YouTubers developing off-platform income streams. The platform particularly suits creators who value automation and segmentation, as these features help deliver personalized experiences that strengthen audience relationships and drive conversions.

Key Features

• Visual Automation Builder: Kit's Visual Automations let creators automate the process of adding subscribers to sequences based on triggers and actions , using a flowchart-style interface that maps out subscriber journeys visually. The system allows building detailed customer journeys with multiple entrance and exit points, enabling hyper-specific automations for product promotion . This visual approach makes complex automation accessible to creators without programming skills while still providing the sophistication needed for advanced email marketing strategies.

• Tag-Based Subscriber Management: Rather than organizing subscribers into rigid lists, Kit uses a tagging system that tracks subscriber interests, behaviors, and characteristics. You can apply multiple tags to individual subscribers and create segments based on tag combinations, allowing precise targeting without maintaining duplicate lists. This flexibility matters for creators whose audiences have varied interests, as you can send different content to different segments while managing everyone in a unified system.

• Creator Recommendations Network: Kit's creator recommendations feature helps creators gain subscribers through cross-promotion with other newsletters . When someone subscribes to your newsletter, they can opt into recommendations for related creators, giving you access to relevant audiences. Creators can earn revenue through paid recommendations , where other creators pay to be recommended to your subscribers, creating an additional income stream beyond your own products.

• Integrated Commerce Platform: Kit includes a digital storefront for selling products, offering subscriptions, and running sponsorships directly through the platform . This integration eliminates the need for separate ecommerce tools, letting creators sell digital downloads, memberships, or courses to their email subscribers without leaving the Kit ecosystem. The commerce features connect directly to email automation, enabling product delivery sequences and purchase-based segmentation automatically.

• Landing Page and Form Builder: Kit provides pre-designed templates for email campaigns and landing pages , speeding up the process of creating lead magnets, sales pages, and signup forms. The forms and landing pages integrate with the automation system , automatically triggering welcome sequences or tagging subscribers based on which offer they signed up for. This tight integration between list building and automation reduces manual work in managing new subscribers.

Pricing

Kit offers a free plan supporting up to 10,000 subscribers with unlimited emails, landing pages, and the ability to sell products and services . The Newsletter plan is also free and includes one automation but requires enabling the Recommendations feature and displaying Kit branding on forms and emails . The Creator plan starts at $29 per month for up to 1,000 subscribers