MailPoet

Overview

MailPoet is a WordPress plugin that enables newsletter creation, management, and sending directly from the WordPress dashboard without external email marketing platforms. MailPoet allows sending beautiful newsletters from WordPress, collecting subscribers with signup forms, and automating emails for WooCommerce, blog post notifications, and more . The platform delivers over 30 million emails monthly with high open rates through unmatched deliverability and solid infrastructure .

For newsletter creators already using WordPress for their websites, MailPoet eliminates the need for separate email marketing services by integrating newsletter functionality directly into the WordPress environment. MailPoet is a versatile email marketing plugin designed to streamline the creation, management, and growth of email marketing campaigns directly from the WordPress dashboard . This tight integration means subscriber data, content, and campaigns all live within WordPress, simplifying workflows for creators who prefer managing everything from one interface.

The plugin provides both the software for creating newsletters and an optional sending service for delivery. Creators can use MailPoet's own sending infrastructure or connect it to third-party services like SendGrid or Amazon SES. This flexibility lets technically skilled users reduce costs by using their own sending services while non-technical users benefit from MailPoet's managed delivery. For WordPress-based newsletter creators, this combination of integration and flexibility offers a middle ground between completely self-hosted solutions and fully external platforms.

Best For

MailPoet works best for newsletter creators already using WordPress for their websites who want integrated newsletter functionality without leaving the WordPress ecosystem. This includes bloggers who want to automatically notify subscribers of new posts, WooCommerce store owners sending product updates and promotions, content creators managing both websites and newsletters from WordPress, and creators who prefer working within familiar WordPress interfaces rather than learning separate platforms. The plugin particularly suits creators who value WordPress integration over standalone newsletter platforms with more advanced features.

Key Features

• WordPress Native Integration: MailPoet operates entirely within WordPress, allowing newsletter creation, subscriber management, and campaign analytics without leaving the WordPress dashboard. For creators already comfortable with WordPress, this eliminates the learning curve of external platforms. The native integration means subscriber data syncs automatically with WordPress user accounts and WooCommerce customer records.

• Automatic Blog Post Notifications: The plugin automatically sends email notifications to subscribers when new WordPress posts are published, converting blog content into newsletter distribution effortlessly. Creators can schedule these notifications immediately upon publication or as daily or weekly digests. This automation eliminates manual newsletter creation for content-focused publishers who want subscribers notified of new articles.

• WooCommerce Integration: MailPoet provides email automation for WooCommerce stores , enabling abandoned cart emails, purchase confirmations, and customer nurture sequences. For creators selling products alongside content, this integration consolidates email marketing and transactional emails in one system. The connection between store and newsletter data enables targeting based on purchase behavior.

• Drag-and-Drop Newsletter Builder: The plugin includes a visual email builder with customizable templates, making professional newsletter design accessible without HTML knowledge. Creators can choose from over 50 pre-designed templates , providing starting points for various newsletter types. The builder ensures responsive design that displays properly across devices automatically.

• Flexible Sending Options: MailPoet offers its own sending service or allows connecting to external providers like SendGrid, Amazon SES, or your web host's SMTP. This flexibility means creators can start with MailPoet's managed sending and transition to self-managed infrastructure as they grow, controlling costs while maintaining the WordPress-integrated interface.

Pricing

MailPoet offers a free Starter plan for up to 500 subscribers and 5,000 emails monthly, including MailPoet branding in emails and access to core features using the MailPoet Sending Service . Premium plans start at $13 monthly , with annual pricing ranging from $100 to $375 per year depending on subscriber count and features . Nonprofit organizations receive a 20% discount on any plan , making premium features more affordable for mission-driven organizations. The free plan provides substantial functionality for small newsletters, while premium plans remove branding, increase sending limits, and add advanced features. For WordPress users, MailPoet's pricing competes favorably with standalone email platforms while offering superior integration advantages.