Lenny's Newsletter

About Lenny's Newsletter

Lenny's Newsletter is a weekly advice column about product, growth, and career development, founded by Lenny Rachitsky in 2019 after he left Airbnb to explore new startup ideas and advisory work . Rachitsky spent seven years at Airbnb starting in 2012 as a product manager before becoming product lead for supply growth . The newsletter delivers deeply researched content answering reader questions about product management, growth strategies, and career advancement, published weekly for free subscribers and more frequently for paid subscribers. Each edition features tactical advice, case studies, and insights from world-class product leaders.

Started as an experiment, the newsletter now has over 670,000 subscribers , and crossed 1 million subscribers in March 2025 . In his first year, Rachitsky had 45,000 free and 3,300 paid subscribers with annual recurring revenue exceeding $300,000 . By 2024, between the newsletter and his podcast launched in 2022, Rachitsky generated over $1 million in annual revenue . Lenny's Newsletter became the number one business newsletter on Substack , establishing itself as an essential resource for product managers, founders, and anyone building digital products through its combination of practical advice, extensive research, and an active community.