SponsorGap

Overview

SponsorGap is a sponsorship intelligence and marketplace platform that connects newsletter creators with brands actively buying sponsorships. Founded in 2020 and based in Panama, the platform has grown to track over 15,600 brands and 4,100 unique sponsors across every industry, providing daily updated insights about sponsorship activities in the newsletter space. The platform launched on Product Hunt in February 2021 and has since become a key resource for creators looking to monetize their newsletters through brand partnerships.

What differentiates SponsorGap from other newsletter advertising platforms is its dual approach as both a sponsorship intelligence tool and a marketplace. Rather than simply connecting advertisers with publishers, SponsorGap provides detailed data about which brands are actively sponsoring newsletters, their advertising history, budget ranges, and contact information for decision makers. This intelligence-driven approach allows newsletter creators to conduct strategic outbound sales campaigns by identifying brands that sponsor similar newsletters and reaching out with targeted pitches. The platform also includes an integrated marketplace where creators can promote their available ad slots, run live auctions, and cross-promote with other newsletters to increase exposure.

Best For

SponsorGap is designed for newsletter creators and publishers of all sizes who want to proactively find and secure sponsorships rather than waiting for brands to discover them. The platform works particularly well for creators who are comfortable with outbound sales and want detailed intelligence to inform their sponsor outreach strategy. It also serves brands and marketing agencies that need to research the newsletter advertising landscape, monitor competitor sponsorship activities, and discover new newsletter partnership opportunities. Newsletter creators with audiences in business, technology, finance, marketing, and professional development niches will find particularly strong sponsor matches through the platform's extensive brand database.

Key Features

• Extensive Sponsor Database: SponsorGap provides access to a database of over 15,600 brands actively sponsoring newsletters across all industries, with daily updates showing the latest brands entering the newsletter sponsorship space. The platform allows creators to filter sponsors by industry, audience size, budget ranges, and sponsorship history, making it easy to identify brands that align with your newsletter's niche and reader demographics.

• Decision Maker Contact Information: The platform offers direct access to key decision makers with LinkedIn profiles and email addresses, eliminating the need for time-consuming research to find the right person to contact. This feature significantly accelerates the outreach process by providing verified contact details for sponsorship managers, marketing directors, and other decision makers at target companies.

• Competitive Intelligence Monitoring: SponsorGap allows creators to track advertising activities of brands and competitors, providing insights into which newsletters are securing sponsorships and what types of partnerships are working in your niche. This intelligence helps creators understand market rates, identify sponsorship trends, and discover opportunities by seeing which brands are actively expanding their newsletter advertising budgets.

• Integrated Ad Marketplace: Newsletter creators can promote their available ad slots directly on the platform's marketplace, making it easy for brands to discover sponsorship opportunities. The marketplace supports live auctions for ad spots, allowing creators to maximize revenue by letting brands compete for premium placements in their newsletters.

• Sales CRM Integration: SponsorGap integrates with Airtable for enterprise users, allowing creators to build and manage comprehensive sales pipelines directly within their existing workflow tools. This integration makes it easy to track outreach efforts, follow up with prospects, and manage multiple sponsor relationships simultaneously without switching between platforms.

• Cross-Promotion Network: The platform enables newsletter creators to cross-promote with other newsletters in their network, helping them expand their audience reach and increase engagement. This feature creates opportunities for creators to collaborate and grow their subscriber bases through strategic partnerships with complementary publications.

• Strategic Briefings and Updates: Users receive weekly briefings and updates about new sponsorship opportunities, market trends, and strategic insights to support their growth and campaign success. These briefings help creators stay informed about the evolving newsletter advertising landscape and adjust their monetization strategies accordingly.

Pricing

SponsorGap offers a subscription model starting at $8.25 per month when billed yearly, providing full access to the sponsor database with filtering and sorting functionality, datasets of creators selling ads and sponsorships, and the ability to discover the latest sponsorship deals from other brands. The platform also offers managed service tiers where the SponsorGap team builds sales CRMs with Airtable, creates strategic sales pipelines, and executes outbound initiatives on behalf of creators. The managed service includes weekly briefings and updates with either a fixed price plus 10 percent fee structure or a fixed price without additional fees, with the ability to pause or cancel anytime. Brands can add themselves to the sponsor database and post open sponsorship opportunities, though specific pricing for brand listings is not publicly disclosed.