Passionfroot

Overview

Passionfroot is a business management platform designed for content creators to handle sponsorships, brand partnerships, bookings, and payments in one centralized system. The platform allows creators to build professional storefronts where they can showcase their channels, list sponsorship opportunities, display engagement metrics, and accept bookings directly from brands. For newsletter creators, Passionfroot eliminates the scattered workflow of managing sponsorships through email threads, spreadsheets, and multiple payment systems by consolidating everything into a single interface.

The platform enables creators to build storefronts for ad or brand partnership slots across different channels including newsletters, YouTube, LinkedIn, and TikTok, with media kits that highlight collaboration rates and engagement metrics . Passionfroot also operates a Partner Network that connects creators with brands actively seeking sponsorship opportunities. The platform raised $3.8 million in funding in late 2024 to expand its AI-powered features and continue developing tools specifically for B2B creator marketing.

What distinguishes Passionfroot from general invoicing or CRM tools is its creator-first design that understands the specific workflow of managing sponsored content. The platform includes features like proposal templates customized for different sponsorship types, automated payment processing that holds funds until deliverables are completed, and collaboration tracking that keeps all communication and files organized by partnership. This specialization means newsletter creators don't need to adapt generic business tools to fit their sponsorship workflow.

Best For

Passionfroot works best for newsletter creators who regularly secure brand sponsorships and want to professionalize their approach to managing partnerships. It's particularly valuable for creators juggling multiple sponsorships simultaneously or managing brand deals across several channels beyond just their newsletter. The platform suits creators who want to create a public storefront to attract inbound sponsorship inquiries rather than relying solely on cold outreach. It's also ideal for newsletter creators building sustainable sponsorship revenue who need proper invoicing, payment processing, and relationship management tools to scale their operations without administrative overhead.

Key Features

• Customizable Creator Storefront: Creators can build channel blocks to showcase specific platforms like newsletters, YouTube, or Instagram, with descriptions, links, and channel statistics that provide sponsors with all the information needed to book a sponsorship . The storefront serves as a professional media kit and booking page that creators can link from their newsletter, social profiles, or website to convert interested brands into paying sponsors without back-and-forth emails.

• Sponsorship and Booking Management: The platform provides tools to create sponsorship packages with defined deliverables, pricing, and timelines that brands can book directly. Creators can send custom proposals, track collaboration requests, and manage the entire sponsorship lifecycle from initial inquiry through content delivery. All communication with sponsors stays organized within each partnership rather than scattered across email threads.

• Partner Network and Discovery: Passionfroot operates a marketplace where brands actively search for creators and can discover newsletter creators through the platform's discovery features . This network brings sponsorship opportunities directly to creators rather than requiring constant outreach. Creators who maintain good standing in the network receive preferential ranking in discovery results, increasing their visibility to potential sponsors.

• Integrated Payment Processing: The platform handles invoicing and payment collection automatically, with funds held securely until creators deliver their sponsored content. Payment processing includes escrow protection for both parties and automated payout to creators' bank accounts. This eliminates the need for separate invoicing software or payment processors while providing financial security for both creators and brands.

Pricing

Passionfroot's core platform is free to use with no monthly subscription fees, and the company does not charge creators fees on brand deals they source themselves . For sponsorships creators bring through their own storefront or sales efforts, Passionfroot charges a 5% fee to the brand partner rather than the creator . Brand deals that come through Passionfroot's Partner Network carry a 15% commission deducted from the creator's payout, which includes Stripe's processing fees . This pricing model means creators pay nothing unless they're earning revenue through the platform, and deals they source independently have minimal impact on their earnings since the fee is charged to the sponsoring brand.